Digital Apothecaries ⚗ | Where to Shop Cruelty Free Online

I stopped shopping at Amazon in 2014 and said my farewells to Whole Foods when they were bought out by Amazon in 2017 (it still stings...). So where am I picking up my organic skincare, cruelty free makeup and eco friendly cleaning products? When I do not buy directly from brands, these are the ethical online shops I discovered in my efforts to practice more conscious consumerism.


— Green Beauty —



Ethical Superstore

Okay, to be fair, this is actually where I get my household essentials in bulk (loo roll, laundry detergent – #domestic) but they do also stock a decent amount of skincare and makeup lines. What I love about this site is that you can shop by cause.

Sign up to their emails for voucher codes and alerts to 20% off sales (they have these a lot).

Tweet me if you want £10 your first shop of £25+







Glasshouse Shop

Arguably the best organic hair salon in London. Glasshouse Salon is where I discovered my beloved purple shampoo, the Organic Colour Systems Status Quo Silver. Sitting on the first floor of a converted warehouse building in East London, think lots of plants and charcoal-purified water on tap. They've stopped accepting cash in protest of gelatine in the new UK notes – women after my own heart.

Brands of Note:   Kure Bazaar  |  Organic Colour Systems

— Brick and motar store in Hackney —
📍 Netil House, 1 Westgate Street E8 3RL




Eva Maison

I had to give these guys a shout out as they were the first natural beauty shop I ventured into since going cruelty free. It was a near religious experience for me getting to see an RMS Beauty counter in person. (Context: I went to high school in Indiana.) They only ship within the US at the moment, but keeping it mega local, Eva Maison currently treat Indiana residents who spend $35 to free two day shipping.

Brands of Note: Herbivore Botanicals  | S.W. Basics

— Brick and motar store in Broadripple —
📍 912 E Westfield Blvd, Indianapolis, IN 46220




Other Avenues

A Beautiful World  •  As Nature Intended  •  Big Green Smile  •  CAP Beauty  •  CONTENT Beauty & Wellbeing  •  The Detox Market  •  Evolutions Organics  •  Love Lula  •  Neal's Yard Remedies  •  Planet Organic  •  Zest Beauty



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— Zero Waste Home Shops —


&Keep  •   Boobalou  •  The Future Kept  •  Hetu  •  A Slice of Green  •  Wearth London




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